Health and Wellness Sales Training

This project focuses on equipping sales associates with the necessary knowledge and techniques to effectively sell health and wellness services, with a particular emphasis on the initial introductory yoga class and the process of closing a sale by signing up customers for new membership packages. By implementing this comprehensive training program, the organization aims to empower sales associates with the necessary skills and knowledge to effectively sell health and wellness services. The program's specific goals are to achieve an average of one new client signed per shift for each sales associate and a monthly average increase of 20 percent in studio sales numbers. This training initiative not only benefits the individual sales associates but also contributes to the overall growth and success of the studio.

As the instructional designer for this project, I played a pivotal role in creating a comprehensive training program. I began by conducting a thorough needs analysis, working closely with the client and SME. This involved gathering information about the current sales process, identifying areas for improvement, and understanding the target audience's needs and preferences. Through collaborative discussions and interviews, I gained valuable insights that informed the story boarding and design of the training program.

One of the key components of the training program is the scenario-based e-learning module, which was developed in collaboration with the client and SMEs. Using Storyline 360 and Vyond, I created interactive and engaging content that simulates a real-life sales situation. The module presents sales associates with a scenario they may encounter while selling health and wellness services. Through decision-making exercises and interactive elements, the module guides the sales associates in applying the newly acquired knowledge and techniques to effectively engage a potential customer, overcome objections, and close sales.

To ensure the effectiveness of the scenario-based e-learning module, I conducted multiple review cycles with the client and SME. Their expertise and insights were invaluable in fine-tuning the content and ensuring its alignment with the organization's goals and objectives. The collaboration between stakeholders resulted in a highly relevant and impactful training program that addresses the specific needs and challenges faced by sales associates in the health and wellness industry.

In addition to the e-learning module, the training program includes practical assessments and one-on-one meetings between the sales associates and the studio manager. The rubric used for assessment was developed in close collaboration with the client and SME, ensuring that it accurately evaluates the sales associates' performance based on the desired outcomes. These assessments provide valuable feedback for the sales associates, enabling them to identify areas of strength and areas for improvement. The one-on-one meetings serve as a platform for discussing the assessment results, addressing questions, and providing personalized guidance and support.

Scenario-based E-learning Module